Indigenous Tourism Australia
Sit Yarn Listen Learn
We combine 30 years of tourism experience with 15 years of indigenous tourism mentoring to help indigenous individuals and organisations establish viable tourism businesses.
Specialising in fishing tourism, we are award-winning in this market. We are actively and consistently uncovering new Indigenous product, specifically relating to the fishing market. We are guiding and mentoring Indigenous organisations to own and manage a tourism, trade-ready product and we connect that product to the tourism resources at our fingertips.
Whether that’s saltwater or bush fishing, catch and cook, bush tucker, cultural trails, turtle monitoring or simply walking on Country, the business will be a fully owned and operated entity of the Traditional Owners for the benefit of future generations.
Our one wish is to be invited back to Country for many years into the future to sit, yarn listen and learn.
Consistently work within tourism and indigenous communities to uncover new product, specifically but not restricted to fishing, unearth new ideas and connect passionate people to the resources they need. Understanding the delicate balance between a good idea and the multi-level agreements necessary to proceed, is paramount to collaborative success.
Sit, yarn, listen, learn. These are the principles of connecting to the Traditional Owners of the Country we have been welcomed to stand on. Always be reminded that we are the visitor and we have a lot to learn about an important elder, a particular mob or a unique individual. Understand that the idea is theirs and we are simply the conduit, offering connections and skills, yet never losing sight of the ownership of the idea or the product.
How do you develop a new product? You start at the end! What does the product look like? How will it make people feel? Who is the guest demographic? Who is the face of this product? Who will manage and promote this product? How will we cost this? How will this be marketed? Who’s looking after the finances? How will it present on social media? Sounds like hard work? Well, it is! But with the guidance of a tourism professional with over 30 years of doing exactly this, it’s going to be worth it.